Beauty serums: What they are and why you need them

Give your skin that X-Factor, the glow that illuminates and fabulous summer radiance as gorgeous as the sunshine. Give it beauty serum, girl!

Rich in plant-based ingredients, antioxidants and nutrients, the active ingredients in beauty serums keep your skin nourished, healthy and protected. Beauty serums are lightweight beauty care products that get absorbed quickly into the skin. Its hydrating properties are far more effective than any face cream which is what makes it a unanimous favourite.

How to choose a beauty serum

Before opting for a beauty serum, it’s important to know your skin concern. There are various types of serums that address different skin problems. You can choose from anti-ageing serums, anti-pigmentation serums, those that attack acne and finally those that rehydrate dull, dry skin. While some serums primarily aim at brightening the skin or reducing acne marks, others boost hydration and fight the signs of ageing. Pick one that targets your skin concerns for the best results.

You should use beauty serum twice a day – once before applying your moisturizer and the second, at bedtime. Some active ingredients like retinoids could have a drying effect on the skin. Therefore, when beginning to apply serum, start with a small quantity of serum then slowly move on to apply the regular dose.

Benefits of using beauty serums

Beauty serums target many skin problems, mainly those that concern enlarged pores, hyper-pigmentation, ageing and such. Beauty serums are easily absorbed as they are lightweight, non-greasy and can penetrate the skin with ease. Their thin viscosity makes these products the ideal first layer in the beauty process. There are various types of beauty serums, each built-in to tackle a unique skin condition.

Types of serums

1. Hydrating serums
If you want plumper-looking skin, this is your go-to. It contains Hyaluronic Acid that binds water in the skin and makes it look fuller. It also helps to reduce the visible lines of ageing and makes your complexion look smoother. Look out for another ingredient Glycolic Acid that has the ability to improve the texture of your skin.

2. Antioxidant serums
Such beauty serums boost collagen synthesis and new skin growth. Enriched with ingredients like Green Tea and Vitamins like A, C and E, this beauty serum heals, repairs and protects your skin from oxidative damage and free radicals. It also prevents ageing by reducing the fine lines. Apply in the morning before stepping out to protect your skin from the harmful UV rays.

3. Anti-acne serums
These contain anti-inflammatory ingredients that minimize acne and any skin irritation. It also works for delicate skin types and soothes sensitive complexions. Ensure it has ingredients like Salicylic Acid, And Niacinamide that calm the skin and hydrate it as well.

4. Skin brightening serums
With essential ingredients such as Vitamin C, Lactic Acid, antioxidants and pigment-fighting ingredients, this is perfect to give your skin a soft glow. Packed with Alpha-Hydroxy Acid, it reaches deep within the skin and evens skin tone by reducing pigmentation and improving dull-looking skin. This beauty serum should ideally be applied during the day to protect your skin from any high-energy light emanating from your smartphone, computer screen and such items.

A word of caution

The gel-like texture of a beauty serum can have the opposite effect on those with skin conditions like Eczema or Rosacea as these ailments weaken the skin surface. If you find the active ingredient too irritating or drying, you can apply it over another product to create a buffer.

Remember, there is no age to begin applying beauty serums. One is never too young or too old for it. Now is the right time to make this amazing product a part of your beauty ritual. It has loads of benefits that will help as your skin matures. As most beauty serums are oil-free and non-comedogenic, they are usually safe for everyone, but always do a patch test before trying any product. Don’t forget, good, healthy skin is always in. Keep glowing, girl!

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