Food & Nutrition Know Your Olive Oil

Pure & Classic Olive Oil: Health & Flavour

It’s a well-known fact that olive oil is one of the world’s healthiest oils, in any form. However, it is also important to understand that each form is unique. To know your olive oil means to know how best to use its natural characteristics to complement your food and method of preparation. While one variety may have a more pronounced flavour, another may be milder, more affordable, and in fact, better for cooking. One such variety that fits the latter description is Pure & Classic Olive Oil. More on that below.


This type of olive oil is refined; hence, its seeds or fruit are processed to provide us with a pure variety that has a better shelf life. While extra virgin olive oil undergoes the barest filtration, other variants such as Pure and Classic Olive Oils are more filtered. Therefore, Pure and Classic Olive Oil has a milder aroma and is more subtle in its flavour. It usually contains about 10% extra virgin oil and processed oil.

Flavour and aroma

The processing method makes this oil ideal to use in other cuisines and dishes as well. It possesses less prominent flavours and pungency than virgin oils and is a healthier medium for cooking.

Smoking point

As compared to other variants, this one has a higher smoke point of 390–470° F making it possible to heat the oil to a higher temperature. This is good for cooking and baking.

Health benefits

Using olive oil ups the health quotient of your food. Despite being refined, the benefits of this oil will take you by surprise. The high levels of omega-3 and omega-6 fatty acids make this a brain-healthy oil. It relieves the body from pain due to the presence of Oleocanthal. Pure & Classic variety is high in monounsaturated fatty acids (MUFA) which help keep the heart healthy lowering the chances of strokes. It lowers cholesterol as it is packed with polyphenols. MUFA is good fat and helps in weight loss programs too. It contains good cholesterol (High-Density Lipoproteins) which keeps the bloodstream free of toxins and plaque.

The wow factor

The benefits extend to cosmetic uses where our skin and hair can glow and shine with the regular use of Pure & Classic olive oil. Thanks to the high amounts of vitamin E & vitamin K present, it reduces the tell-tale signs of ageing and makes skin supple.  It also keeps nails healthy and heals cracked heels.


You can use this oil for everyday cooking such as frying, sautéing, baking and so on. It lends its perfect health properties and gentle flavours to thick sauces and marinades. Enhance the health factor of your salads by drizzling some on your salads. As mentioned earlier, it also has several beauty benefits and is ideal for applying to skin and hair.

Pro tip – Though olive oil has a sufficiently high smoking point, do not heat the oil too much when cooking. This would cause the oil to lose its flavour.

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